Made Of - Organic with Transparency

We believe that the fundamental component of family health and wellness is dependent on the everyday products they use.

We believe that effective everyday products should be made of organic and plant derived ingredients.

We believe that mandatory transparency standards for sourcing, manufacturing, testing, handling and certification results in safer products.

To provide new parents with simple, organic-first and safe everyday baby products, while creating consistent shopping experience without exploiting their pockets and time.

SIMPLE

MADE OF Organic and natural ingredients that are proven through modern innovation and independent testing to do more with less.

ORGANIC-FIRST

MADE TO BE at least 70% Organic to the NSF Organic standards.

SAFE

MADE WITHOUT: GMOs, SLS, Phthalates, Parabens, Sulfates, synthetic fragrances, dyes, pesticides, BPA, chlorine and much more.

TRANSPARENT

MADE BECAUSE parents have the right to know.

We've made our products, factories and our formulas to be totally open to you. Click on any product page and get every element and the whole story.  Because knowing the ingredients is not good enough. Every product page not only discloses every ingredient but also its origin and if available Organic certificate and testing documentation.

When it comes to your kids, too-much-information is never too-much-information. Rather than just tell you that MADE OF is Pediatrician and Dermatologist Tested, we're showing you the who, where and what.

Every product page discloses actual independent test results. Click each test or claim to see the exact documentation and results for every test we run.

MADE IN USA isn't far enough for us. We want you to know exactly where made of is made. Every product page discloses the factory all over country that products come from.